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Just published from Kogan Page.  

 More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money 

 Here’s what one reviewer had to say:

 

“The authors have crafted a masterpiece that should be carefully digested by new and seasoned marketing executives alike. Through interweaving numerous examples of when and where marketing research is appropriate, this book will sharpen your thinking about the important role marketing research should serve in your organization. Highly recommended.”

 

James Leigh, Texas A & M University

Co-Editor, Journal of Current Issues and research in Advertising

 

The book has three natural audiences:

 

1.       Guerrillas, who don’t understand how powerful the research toolkit can be and also how cost effective research can be as well. The book is filled with pragmatic, real world advice.

2.       Junior-Mid level research practitioners, who will benefit from the many practical examples and “how to” discussions of contemporary marketing research.

3.       Professors/students of marketing research, who could benefit from a real world adjunct to the typical theoretical research texts.

 

We’d be delighted to send you an examination copy if you are an academician or a book reviewer for an acredited media outlet. You can also contact us about speaking engagements on Guerrilla Marketing and the uses of research.

 

Contact: glinda@gla-mktg.com