Short-Term or Part-Time Expertise Enables Companies

To Remain Productive in Absence of Top Marketing Executive

Chicago, IL (August 30, 2007) Gerald Linda & Associates (GL&A), a Chicago-based strategic marketing and research firm, has announced the creation of Interim Marketing Leadership (IML), a new service capability providing short-term or part-time C-level marketing expertise to organizations experiencing extended staff absences or lack of executive-level support.

According to the Financial Times (July 31, 2007), demand for executive-level interim managers is at an all time high because of a combination of talent shortages, time constraints on permanent managers and the need for wisdom and experience.
Interim Marketing Leadership (IML) refers to a consulting assignment for a C-level professional as THE or one of the senior marketing leaders in an organization on a short-term or part-time basis. It also allows an organization to gain supplemental expertise to complete a high-priority project when current staff is 100% engaged or when an organization, which has not yet developed the need for a full-time, marketing professional, realizes it needs proficient expertise now. In all cases, GL&A serves as the company’s top marketing executive and/or leads an existing department or project.

Based on need, a GL&A IML executive can handle the following responsibilities:

  • Create or continue the marketing strategy and develop formal marketing plans
  • Serve as CMO at the executive table
  • Execute all or part of the marketing plan with hands-on actions
  • Direct product development
  • Oversee marketing communications planning and execution
  • Create and/or manage budgets
  • Supervise employees, support internal teams
  • Plan and execute new marketing research
  • Create and implement all PR activities
  • Evaluate/update website messaging, positioning and functionality
  • Manage trade show participation
  • Hire and/or supervise outside agents, e.g., PR, advertising, direct response, digital, designers, exhibit developers, etc.

GL&A, founded in 1994, offers IML on a retained, project or hourly basis and has served clients in this capacity for the past three years. In addition to its expanded IML services, the company provides strategic marketing planning, marketing research design, implementation and analysis and broad-based business counsel to dozens of consumer and B2B clients. For more information visit

# # #

Copywrite (C) 2012 Gerald Linda & Associates