Gerald Linda
Gerald Linda & Associates


Gerry Linda heads the marketing consulting firm, Gerald Linda & Associates. The firm provides marketing strategy, planning and research services to a mix of large, sophisticated marketers as well as smaller, entrepreneurial companies.

Another service niche is aiding advertising and public relations agencies with their new business and account planning efforts.

And a third service category is the provision of Interim Marketing Leadership Services--acting as the CMO (or sub-function director or project director) on a retained or project basis.


Immediately prior, he was the number two executive and a Principal at the “Top Fifty” research firm, Kapuler Marketing Research. In addition to corporate duties, his responsibilities included managing two client service groups, which fulfilled the marketing counsel and research needs for such clients as Miller Brewing Company, S. C. Johnson & Son, Inc. and BP/Amoco.


Earlier Gerry was a co-founder and Director of Client and Marketing Services at Kurtzman/Slavin/Linda, Inc., an agency which practiced integrated, coordinated marketing communications including: advertising, design, public relations, direct marketing, sales promotion and the research which under–girded their strategic creation. A sampling of clients includes DeMert & Doherty, The Habitat Company, NordicTrack, Hewitt Associates, and 1st Source Bank.

And, previously, Gerry worked at Marsteller, the 18th largest ad agency in the world at that time, and its successor companies. He joined the Chicago office as its Research Director and quickly became Vice President and a member of the Operating Committee and the Strategy Review and Creative Review Boards. He was promoted to Regional Director of Marketing Planning and Research which added offices in Pittsburgh, Denver and Los Angeles to his responsibilities. A small sample of clients served included Jim Beam Bourbon, Blue Cross & Blue Shield, Chicago Tribune, Culligan Water, Fisher Controls, RT French, Pittsburgh Brewing, Perkins Family Restaurants and many more.

Another promotion made him Corporate Senior Vice President reporting directly to the company President in New York.
In this assignment he specialized in new business acquisition, in raising employee skill levels and in a wide variety of special projects including developing the corporation’s business plan and managing its EEOC compliance program. He also was Secretary to the Board of Directors.


Mr. Linda received a B. S. in Business Administration and an MBA at Northeastern University, Boston, and the Candidate in Philosophy degree from the University of Michigan for completing his doctoral course work. He is a frequent writer and speaker whose thinking has appeared in dozens of trade and professional journals. And he has made over 75 presentations and speeches at association meetings and conferences.


Five such activities are sources of particular pride: (1) teaching the qualitative research (and other) portions of the American Marketing Association’s School for Marketing Research; (2) serving for three years as General Manager of Gorman (now a part of Cahners Publishing) Publishing Company’s Annual Conference on New Products––the food industry’s premier new product event––(3) becoming the first marketer to be named a Scientific Lecturer by the Institute of Food Technologists, (4) being named as a Resource for TEC, the international association of chief executives, and (5) being a member of the marketing instructional faculty for the American Management Association.

Mr. Linda is a Life Member of the National Registry of Who’s Who and is listed in several other “Who's Who” directories: Advertising, America, Contemporary, Emerging Leaders in America, Finance and Industry, Midwest, Sales and Marketing, Society, World, in the International Directory of Distinguished Leadership, the IBC “Men of Achievement” and in the International Who’s Who of Professionals. He serves on the editorial review board for the Journal of Current Issues in Research and Advertising and is the co-author of MORE Guerrilla Marketing Research (Kogan Page, 2009). And he is the co-editor of LEADING EDGE MARKETING RESEARCH: 21st Century Tools and Practices (Sage, 2012).

Gerry is married, has two children and lives in Glenview, IL, a suburb of Chicago.    847-910-2270

Work hard or be eaten by wolves.


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