Friday, October 7, 2011
Gerry Linda Writes Lead Chapter in New Marketing to Baby Boomers Book
8:51 am cdt
I've added a new page to this site. On it you will learn about an new book just published by the folks
who bring us Selling to Seniors. And guess what? I wrote the lead chapter titled:" Setting the Stage: What Do
We Know about Boomers and What Does It Mean for Marketers?"
If you want to learn the fundamental
information about this critically important market, take a look at Chapter 1. And if you want to learn about the latest research
on marketing to Boomers, you'll have to read the whole book.