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Friday, October 7, 2011

Gerry Linda Writes Lead Chapter in New Marketing to Baby Boomers Book

I've added a new page to this site. On it you will learn about an new book just published by the folks who bring us Selling to Seniors. And guess what? I wrote the lead chapter titled:" Setting the Stage: What Do We Know about Boomers and What Does It Mean for Marketers?"
 
If you want to learn the fundamental information about this critically important market, take a look at Chapter 1. And if you want to learn about the latest research on marketing to Boomers, you'll have to read the whole book. 
 
 
 
Best,
 
Gerry 
8:51 am cdt          Comments


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