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Tuesday, September 29, 2009

MORE Guerrilla Marketing Research Now Available
MORE Guerrilla Marketing Research has finally made it to the bookstores. Here's a link:
 More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money

And here's what one reviewer had to say:

“The authors have crafted a masterpiece that should be carefully digested by new and seasoned marketing executives alike. Through interweaving numerous examples of when and where marketing research is appropriate, this book will sharpen your thinking about the important role marketing research should serve in your organization. Highly recommended.”

 

James Leigh, Texas A & M University

Co-Editor, Journal of Current Issues and research in Advertising

9:50 am cdt          Comments


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