Listed below are some
of the key services provided by Gerald Linda & Associates along with a reason why firms consider them.
INTERIM MARKETING EXECUTIVE---because
you need marketing now and that fact isn't changed by the temporary absence (e.g., illness, pregnancy, family
leave, etc.) of a CMO or thinking you cannot afford a full-time leader.
MARKETING COACH---because you'll miss 100% of the shots you don't take.
MARKETING STRATEGY---because we have a pragmatic tool to
determine what ideas to put into whose head vs. what competition with what effect.
you act like those who, having lost sight of their goals, redoubled their efforts (with apologies to Peter Drucker).
MARKETING RESEARCH---because it's the only insurance you can buy to diminish the risk of making a bad decision.
BRAND PERSONALITY---because you already have one. Do you know what it is? Is it helping you achieve
CUSTOMER SATISFACTION---because it's more complex than it seems. It's really
a post-consumption evaluation of performance in comparison to expectations as modified by affect.
and VALS---because geographic, demographic and lifestyle data on your customers are already in
the computer; we just need to set them free.
AGENCY SEARCHES---because hope may be a wonderful
companion, but it's a terrible guide in finding and hiring advertising, PR and DM agencies. Don't go it alone.
"The plural of anecdote is data." Ben Wattenberg
Copywrite (C) 2012
Gerald Linda & Associates